Fabletics Helps You Sweat In Style!

From the movie screen to a treadmill near you, Kate Hudson has quickly left her mark on the world of fitness, and fashion. Aside from her talents behind the screen, and in front of the camera, Kate Hudson has long been known for her love and passion for fitness. She regularly posts videos sharing her workout routines, and quick tips for a happier healthier lifestyle. In October 2013, the talented actress and fitness enthusiast took things one step further. Collaborating with successful businessmen Adam Goldenberg and Don Ressler, Hudson launched the popular athletic wear line, Fabletics.


While it was introduced as an e-commerce platform, the tremendous success of the Fabletics brand caused its makers to launch more than 20 brick-and-mortar stores. Kate Hudson partners with pop star Demi Lovato for the next phase in the Fabletics takeover. Drawn to the company by her desire to empower and support women, Lovato works hand in hand with Hudson to introduce her limited-edition activewear.


Since day one, Hudson has been front and center of the Fabletics operation. From promoting the line to managing budgeting and financing, she has been heavily involved in the brand. She relies heavily on feedback from her customers to improve the quality of products offered and to expand their product offerings. Her hands-on approach allows her to get a first-hand look at their best sellers, and areas that need the most improvement. And while we know all celebrities don’t always practice what they preach, Hudson is a firm believer and proud supporter in the Fabletics brand. Not only does she promote the brand herself, she also uses is in her everyday life.


Passion is the fire that ignites the flame in all of us. It is Hudson’s passion for fitness and fashion that led her to Fabletics. It is her belief that women should always feel beautiful and confident, no matter activity they are doing, or what errand they are running. Fabletics is an affordable way for women to stay fit and active, without compromising their own sense of style. Her commitment her fans and customers paired with her promise to deliver the most affordable, high-quality athletic wear has helped land Fabletics at the top of the list in the fitness arena.

October 5, 2017

Posted In: Fashion