Doe Deere’s Passion for Creativity and Freedom of Expression

When female entrepreneur Doe Deere set out to make a name for herself in the business world she had no idea how popular her line of cosmetics would become. Her objective was to bring new ideas to the world of beauty by providing a line of cosmetics that had colors not generally found in other makeup lines. Doe describes the other lines of makeup as being neutral, which meant that basically every look would be the same. As someone who has always had a passion for creativity she believed makeup should be designed for freedom of expression.


Doe Deere’s line of Lime Crime cosmetics not only comes in vibrant shades they are also made without animal testing. The idea to launch a line of cosmetics actually came from Doe’s own experience with makeup. She often used theatrical makeup to create the captivating looks she wanted when modeling fashions she had designed herself. In fact, the name of her makeup line was actually intended to be used for her line of fashions. Ms. Deere goes to great lengths to make sure the way her creations look meet with her sense of creativity, which is why she decided to launch her own brand of makeup.


Taking a Positive Approach to Business


As a successful business woman Doe Deere is often asked to speak to other women interested in achieving their own success in the business world. She has spoken at such events as Vegas Nay’s Stardust Tour and PHAMExpo. Doe is known to stress the importance of following that inner voice that guides people toward what they feel passionate about. She lives this philosophy on a daily basis to ensure the products she provides in her line meet with her own expectations of what she wants her brand to represent. Any time she is presented with a new idea she tries it out on herself to see if it suits the style she wants for her line.


Doe Deere also takes a positive approach to business when dealing with her employees, managers or even the company’s vendors. She strongly believes that people react better when they are treated with respect. She has a great deal of respect and appreciation for her loyal fans, whom she fondly refers to as unicorns. She takes the feedback from her customers very seriously and regrets that her company did not have a customer service department in place when it first launched online in 2008.


Visit for more details.


April 20, 2017

Posted In: Cosmetics