Doe Deere decided to launch her own line of cosmetics to show people that makeup could be used as a form of self-expression rather than just a way to cover up imperfections. Ms. Deere has always demonstrated her own freedom of expression and believes that real beauty is found in whatever feels right for that moment. Her line of vividly colored cosmetics was launched online in 2008 and has gained in popularity ever since. Not only are the Lime Crime brand of lipsticks and eye shadows made in bright shades, but they are also made without any animal products or animal testing.
The company name of Lime Crime was actually the name Doe Deere registered for a line of clothing she intended to launch in 2004. She modeled all of the fashions she created so she wanted her makeup to reflect the ideals she had for her line. Ms. Deere has always gravitated toward unusual color combinations even when she first began sewing her own clothing. She soon found it was virtually impossible to find the type of vibrant makeup she wanted to use when modeling her fashions so she decided to start her own line of cosmetics.
Keeping the Brand Alive
Visitors to the Lime Crime website have the opportunity to see the mission statement of the company. The goal of this company is not just to change the idea of makeup, but to also change the way makeup makes a woman feel. Ms. Deere is always open to new ideas and inspirations. To make sure any new concept or product is in keeping with the goals of her company she always tries everything herself. She takes pride in offering a line of cosmetics that stands apart from the crowd in terms of quality and performance.
Doe Deere keeps her brand alive by constantly shaking up the world of cosmetics. When making decisions about products she paints a picture of her customer in her mind to make sure it feels right. Ms. Deere is a firm believer in going with her gut instinct and basic intuition. She also maintains a great rapport with all of the people who work behind the scenes. Ms. Deere treats her employees, vendors and board members with respect and kindness. She believes people respond better when they feel appreciated for what they do. Doe Deere openly shares her business philosophies with other women looking to make it in the business world.
admin January 17, 2017
Posted In: Women in Business