Passion Was behind Doe Doree’s Invention

Doe Doree advises people, who want to start a business to look keenly into their passions as those may lead them in the right directions for business. Case in point, Doree says that Lime Crime was birthed out of her love and passion for beauty, color, and cosmetics. Moreover, Doree looked forward to giving women power using the right choice of beauty products. Doree posits that although running a personal business may look like a lot of fun, it is equally challenging for the entrepreneurs. To make the challenge easier, Doree asks people to consider these three elements: their passions, finances and business plans. Learn more:


Passion is indicative of purpose, and one should not take it for granted. Doree says that one should research more on the market trends to know if their passion can be converted into a business idea. Notably, Doree says that not all passions can be turned into businesses, so it is good to research before launching into business.

Business plan

Concerning business plans, Doree says that they help the business owner to make certain that everything is in place before launching into business. She says that business plans are useful when one is looking for investors as they love establishing whether one’s business is ideal or not. She further says that business is only for people, who can work even when things do not look promising. Moreover, Doree says that modeling one’s business after successful entrepreneurs also leads to success as one avoids common mistakes.

Doe Doree and Lime Crime Company

Lime Crime was created with the vision of revolutionizing the makeup industry from the way one shops to the way it makes them feel. Lime Crime is one of the pioneers in digital native beauty brands and it’s a leader in the digital and social space. Doe Doree and team always take the internet by storm and set new standards for quality and performance. The company has trailblazing beginnings that have changed the face of beauty with the introduction of such products as Unicorn lipstick.

The Lime Crime products are made unapologetically with the intention of making the user create looks that match their moods. The products are certified by PETA and Leaping Bunny as Cruelty-Free and Vegan products. Since the Lime Crime products are always rebelling the norm they never bore the users. Doree says that if the company is not obsessed with producing a new item, they just never make the product.


August 25, 2017

Posted In: CEO, Cosmetics Industry, Inspirational Women, Women in Business

Doe Deere Provides Tips About How To Bring Dreams To Reality

Doe Deere is the founder of Lime Crime Cosmetics, an enterprise that has taken the beauty industry by storm. The trademark has grown so rapidly. It is satisfying to find that you get what you want at Lime Crime Cosmetics. Above all, Doe, commonly known as the “Queen of Unicorns,” believes in working smart to bring ideas to fruition. Doe Deere was born and bred in Russia, although she later moved to the US. Doe lived in Russia until she was 17, where she then moved to New York. Doe appreciates that she has since been ambitious and creative. At some point, Deere fulfilled her dream of becoming a musician when she relocated to the New York. On an interview, Doe discloses that she was always passionate about becoming an artist. In all the turn of events in her life, she fulfills every dream she has in life.



Steps That It Took For Lime Crime To Get To Great Levels



Doe’s huge company started off as an eBay account. While there, Doe Deere made all the efforts to express the new designs she had in mind. The primary purpose was to exploit her fashion talent by doing a portfolio of DIYs. That was back in 2004, and out of that, she developed a desire to extend to makeup. Doe also made a discovery that most brands in the market opted for the common colors. It gave her an ideal opportunity to come up with something entirely different. The tremendous growth gave birth to Lime Crime as a company, and she registered it in 2008. On a usual day, Doe Deere takes quality time to deliberate on fashion. She does so with the help of her very resourceful director. She prioritizes well, considering that she also has frequent emails to respond to from time to time.



Doe’s Uniqueness That Makes Her Stand Out



Apart from being creative, Doe is also very visionary. She started dreaming big when she was still a small girl. Upon implementing her dreams, Deere is now out to support other women to rise. She believes in empowering women-businesses. In her aggressiveness, Doe had to do most of the things by herself. Her zeal in pursuit of initiatives is unmatched. She is also a calm entrepreneur. Doe does not believe in ruling with an iron fist. Her primary goal is to raise leaders who are confident to push for implementation of their dreams.


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May 10, 2017

Posted In: Cosmetics Industry

Unicorns in the Future: All You Have to Do is Believe


In 2009, the Unicorn became somewhat of a brand mascot for newly emerged Lime Crime Inc. when founder and CEO Doe Deere launched her line of Unicorn Lipsticks. No other animal expresses the essence of the brand, its values, or its patrons like the unicorn.

The company has seemingly stepped out of a fantasy fiction novel, to become a lucrative waking daydream. With an exclusively digitally-based sales model, the green business is endorsed by PETA, Leaping Bunny, and teens and young adults alike, not only for its planet friendliness, but for the cruelty free products it manufactures.

The company is progressive in other ways as well.

“I make makeup for girls and boys like me, who express themselves unapologetically. Lime Crime is freedom to be you!” Deere pledges upfront on her landing page of Search results reveal its prevalent tag line: “makeup for unicorns.”

Like Deere, and like the unicorn, the brand represents the unique and fosters individuality.

The site features color splashes and doodles resembling a high schooler’s scrapbook, and the cosmetics available for purchase include dramatic colors and advanced applications such as liquid lipstick. As a package, the web design relays a message of expression where the colors aren’t about the colors themselves, but the mood they represent, as evidenced via mystique-inspiring nomenclature in shade varieties such as Bloodmoon, Fetish, and Wicked.

The company website isn’t her only on-line presence. Deere engages her customers on social media sites such as Instagram, Twitter, and Facebook where the posts include topics ranging from new launches and money-saving promotions to pictures of her cat lying cutely in the bathroom sink.

Targeting mid-teens to mid-twenties consumers, it’s no wonder Doe’s endeavour is an instant and ongoing success with the line’s blend of fun, swank, tolerance, and social responsibility, themes that encapsulate Generation Z’s expectation of tomorrow’s American freedom.

#DIAMONDCRUSHERS ✨💎🔨 Your dreams of being a fairy on acid are about to come true…

A photo posted by Lime Crime (@limecrimemakeup) on

The trademark’s individuality fosters creativity in its fan base, with the wearers’ creativity, in turn creating more freedom for their individuality. Like the unicorns on the packaging, these futuristic cosmetics will remain a reality as long as there are those who believe.  Check out what the fan base is doing right now on Lime Crime’s Pinterest board.

January 5, 2017

Posted In: Cosmetics Industry

Deere on Success in the Make Up Industry

Doe Deere is the founder and create of Lime Crime cosmetics. An innovative, cutting edge company that seeks to prove make up is more than just covering up, it is about self expression. Deere breaks the rules and is more about what feels right for the individual rather than the natural look. In 2008, she launched her own line of cruelty-free cosmetics.


Since then, her cosmetics have become an international sensation with their bold pigments and rich hues. Deere loves to create cosmetics that are so colorful that they break rules of fashion. Deere supports women who own businesses and are entrepreneurs. She is called on to speak at conferences like PHAMExpo.


In 2004, she created an Ebay store called Lime Crime. The original store started as a DIY fashion line. She began to create her own make up because it was hard to come by make up to compliment her unusual looks. Lime Crime, the make up company, officially started in 2008.


Deere takes her female entrepreneur role seriously. Her days starts with a quick meeting with the Creative Director, so they can review projects and develop strategies. She continues her meetings with all the leadership and checks in with each other to see what the current business is. She is an on the go boss, responding to emails through her IPhone.


Ideas do not come as easily to Deere. She waits for her inspiration to come. This inspiration could take months to come. Once it comes, she acts quickly. Her make up is an inspired look that has caused her to have loyal fans. Her loyal fans are called Unicorns, a magical being known for being colorful and inspired.


One trend in business is the move away physical stores to e-commerce, online stores. Her brand started as an online brand. She feels her best trait as a business owner is to know her brand of make up and what her customer wants. She feels that the only change she would make is to have a customer department sooner. Also, she feels having respect for her employees and other business associates.

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January 5, 2017

Posted In: Cosmetics Industry